Deflation Ahead for EU and European Manufacturing Supply Chains

Deflation Ahead for EU and European Manufacturing Supply Chains

In 2011, Lee Kuan Yew, former first prime minister of Singapore (1959 to 1990), was quoted in The Straits Times, a Singaporean daily English-language, 21 years after Yew left office as first prime minister.

According to The Straits Times, in a discussion in 2011 that marked the seventh anniversary of the Lee Kuan Yew School of Public Policy, at National University of Singapore (NUS), Yew spoke about challenges facing a unified Europe and mentioned, in reference to European leaders, they will try all they can to prevent the euro zone from collapsing.

The newspaper quoted Yew stating this would be "an admission that their aspiration of one Europe is not achievable." Yew went on to say he did not think that "buying their bonds will necessarily rescue them."

Yew is recognized single-handedly for overseeing Singapore's transformation from a third-world nation into a developed country with a high-income market economy.

Yew addressed the European Union euro currency as a primary issue, saying, "A fundamental problem of the euro is that it makes every European country march to the same drummer whereas each country has its own tempo and you cannot expect the Greeks to march like the Germans, so the problem will not go away."

The euro currency is the same concern expressed by Jim Rogers, an American investor and former co-founder of the Quantum Fund and Soros Fund Management, in his book Adventure Capitalist published in 2004. Rogers views a nation's currency as a gauge for determining its true health.

I have factored various currency exchange rates for years when costing program landed costs and comparing competitor supply chains (vendors, suppliers and business models) for clients and I cannot agree more.

FOREX markets and where spreads apply in the supply chain can reveal a lot about supply chain strategy. For example, at what point does buffer inventory move from your supplier's books to your books? From which supplier locations do these transactions occur from?

Contract manufacturer (internal) cost vs OEM quoted price vs OEM target cost
Savvy electronic OEM equipment manufacturers never give contract manufacturers a costed bill-of-materials (BOM). How you determine your lowest product landed …

Meanwhile, Yew explained further when prompted, "Eventually, I'm not sure when because it would be an admission of the aspiration being out of reach, a two-tier Europe or even a three-tier Europe is possible but a one-tier Europe with different spending habits, thrift habits and discipline is too difficult to achieve."

As the discussion wrapped up, moderator Kishore Mahbubani, dean of the Lee Kwon Yew School of Public Policy, said to Yew, according to The Straits Times, "a strong EU would be in China's geopolitical interests", for which Yew is quoted as saying, "No, no, no. It's easier to deal with 27 weak countries than to deal with 27 united European countries."

What's next for Europe?

I don't know whether the EU will survive as a unified, economic block. What I do know is, currently, capital is leaving Europe for US markets as a safe haven as European manufacturing becomes more difficult and manufacturer operating input costs rise while demand declines. This article from BNN Bloomberg sums up what is happening in Europe, titled, "Germany is Unraveling Just When Europe Needs It Most".

In talking with European manufacturers and other Western, and Asian, supply chain leaders with supply chain interests in Europe I see some cracks opening up with growing interest among OEM and EMS manufacturers in Europe seeking US-based production capacity and increased M&A activity as Europe's collective system for a market economy becomes smaller and more antiquated.

Mergers & Acquisitions in Contract Manufacturing Industry - Contract Manufacturing Consultants
Venture Outsource M&A clients include individuals and family-owned businesses, large public companies, investment banks and private equity firms. Let us …

Take Germany, for example. Germany has been Europe's industrial engine for decades yet Germany's industrial production has been down-trending for almost eight years now. Germany energy-intensive industrial production is down 20% since 2022.

Europe's industrial base continues to falter per Bloomberg below.

Additionally, from an investment banking report and sourced from the Federal Statistic Office of Germany, German manufacturing orders. Domestic demand from German consumers continues to drop as many German households are also facing deteriorating jobs markets.

Here, trends in German industrial production, value added industry and employment from Oxford Economics and Haver Analytics.

Manufacturers in many industries and verticals are fast-focusing on saving valuable cash to meet dynamic forecasts while keeping an eye on trying to grow income into softening demand. Part of this process involves layoffs and RIFs. Germany has been busy on this front due to EU industrial policy-making and bad poor German governance.

Industrial HazLoc, intrinsic safety drives European manufacturing executives
One common theme for each, recent OEM program inquiry above is they all come from European companies positioning themselves to offset EU regional and global economic challenges.

Despite the EU trying to help European manufacturers with macroeconomic financial programs specifically for European manufacturers and manufacturing communities, there is virtually no support in Europe for innovative companies.

Below, US and EU companies less than 50 years old with US$10 billion+ market cap (2023). Is innovation dead in the EU and greater Europe? European entrepreneurs with ideas and passion want environments where they can thrive.

Meanwhile, German composite PMI for employment with Euro area composite PMI, also for employment courtesy Frederik Ducrozet, head of macroeconomic research with Swiss private banking firm Pictet Wealth Management, on X @fwred.

Noted below, German job cuts starting January 2024. The automotive industry in Germany is taking a hit with ZF, Continental, VW, Audi, Bosch, Tesla, Schaeffler, Ford, and Webasto each laying off employees according to the Initiative Neue Soziale Marktwirtschaft (INSM).

Chart below identifies percent mentions of German companies reporting a lack of orders in German manufacturing industry market verticals. The chart is from ifo, The Institute for Economic Research, a Munich-based research institution. Data was published November 11, 2023.

Concerning the chart above, ifo's Klaus Wohlrabe, Deputy Director of the ifo Center for Macroeconomics and Surveys and Head of Surveys, writes on the ifo website, "The German economy is being hit increasingly hard by the lack of orders."

Concerning the German electronics sector, Wohlrabe writes, "In manufacturing, nearly half of all companies (47.7%) reported a lack of orders. The core sectors, such as mechanical engineering, and the metal and electrical industries, are especially worried."

You can read more about the chart, including details about the Germany services sector, and other comments from Klaus Wohlrabe on the ifo website here.

If Germany really is the canary in Europe's economic coal mine, as I think it is, I see potential risk for sovereign defaults for Germany and across other nations in Europe, and elsewhere.

I see deflation, especially in Germany and parts of greater Europe into 2025 and 2026.